Stay Ahead with Market Trends: Having Foresight for the Brand

46 pages. The paper on 'Stay Ahead with Market Trends: Having Foresight for the Brand' was presented by Ms. Dhena Komathi Doraisamy on 6 September 2023 at Alila Bangsar, Kuala Lumpur. The seminar on Stay Ahead of Market Trends: Solutions for Brand Insights aimed to assist industry members in identifying market trends and developments that may impact organisational marketing activities, analysing market trends and developments to forecast emerging market needs and develop recommendations, as well as developing strategy for competitive growth. Topics that were covered consists of *Overview of Marketing *Identifying Market Risks and Opportunities with SWOT and PESTEL *Understanding Megatrends and Macrotrends *Understanding Market Trends *Strategic Options for Positioning Directions and Growth.