Latex Mattress Opportunity in the Developed Markets of Europe: Germany, United Kingdom, France and Italy

67 pages. The paper on ‘Latex Mattress Opportunity in the Developed Markets of Europe: Germany, United Kingdom, France and Italy’ was presented by Mr. Daniel Chow and Jodie Hartanto from Arthur D Little on 26 September 2023 via Microsoft Teams. The seminar highlighted the updates on latex mattresses in four developed European markets namely, Germany, UK, France and Italy focusing on finished and semi-finished products by identifying the export opportunities for Malaysian companies, estimated market size, consumption patterns, procurement practices, buying requirements and market intel on market competitiveness among key players and market entry strategies to the significant demand for latex mattresses in these four European countries.